founded in 2012, PRINCIPALS is a Branding and Marketing Strategy Consultancy focused on WORKING WITH VISIONARY COMPANIES IN fitness & wellness.

Principals was founded by Julie ZUKOF Tamir, an accomplished Strategy Director, Researcher, and Innovator.  Previously working with prestigious agencies, Julie brings her expertise to consulting both agency partners and brands and leverages lean teams to partner your company with principal talent.  

Julie's unique style is influenced by her distinctive experience in growing companies and diverse cultural travels .  Her background has enabled the creation of groundbreaking solutions for start-ups, new products and global Fortune 500 brands.  Her passion for entrepreneurship is acutely represented in consulting small companies who have grown to become leaders.  Julie's creativity combined with her business strategy prowess play key roles in driving her Client's success.